what is a category manager?

As a category manager, your primary focus is to enhance the development and use of a product or service. Since you manage a specific product category, you are responsible for promoting and pricing its products. You also develop strategies to promote the marketing efforts for a product category and increase sales.

Some category managers also research new ideas like substitutes and complementary goods for the categories to improve product visibility and revenue. As a category manager, you work in teams throughout the research and development stages and develop strategic marketing plans to boost customer engagement and promotions. You rely on data analysis to understand valuable category insights like customer behavior and purchases and use the information to drive growth.

Would working as a category manager suit your skills? Then read on to find out what competencies and qualifications you need to thrive in a category manager role.

view jobs near you
1

average category manager salary

The average salary of a category manager is $90,033 per year. At an entry-level position, a category manager earns an average salary of $67,000 annually.

When you have built your experience and improved your educational qualifications, your earnings increase to $79,000 annually. Senior category managers earn a median salary of $100,000 annually. These salary numbers will also depend on the company and your qualifications and experience in the field.

Wondering what you can earn as a category manager? Find out immediately with the Randstad salary checker! You can quickly and easily see what the average salary of a category manager is.

2 males and female standing and laughing
2 males and female standing and laughing
2

types of category manager

There are two main types of category managers: retail category managers and supply category managers.

3

working as a category manager

The job of a category manager is to maximize revenue by providing the right products to the consumers at the appropriate time. Becoming a category manager requires a firm grasp of daily activities.

4

category manager skills and education

A career as a category manager often requires some of the following educational qualifications.

two male professionals having a meeting
two male professionals having a meeting
5

FAQs about working as a category manager

Here you will find answers to the most frequently asked questions about a category manager.

thank you for subscribing to your personalised job alerts.