what is a web designer?
Research shows that more than 250,000 websites are created every day, and this number is likely to rise over time as technology keeps advancing. Once a website has been developed, the next step is to design it to improve user experience (UX) and make it appealing to visitors; this is where a web designer comes into play.
As a web designer, you are expected to create and build web pages and websites by using many different visual design elements. These visual design elements include:
- videos
- animations
- texts
- graphics
- photos
Depending on the nature of the task, you can either create a brand-new website or make updates to the layout and design of existing pages. Ideally, you are not primarily responsible for understanding how the code works. Instead, your focus should be on creating a website that is aesthetically pleasing and makes users happy every time they interact with it.
Would working as a web designer suit your visual design and UX design skills? Then read on to find out what competencies and qualifications you need to thrive in a web designer role.
view jobs near youaverage web designer salary
In the U.S., according to Glassdoor, the average salary of a web designer at entry-level and with no more than one-year experience is $62,456 per year. This figure includes the base pay, which is $57,636 per year, and additional pay, which is $4,823 per year.
Senior web designers take home $101,295 per year on average whereas senior managers of web design earn $176,870 per year on average. It goes without saying that different factors, like experience, have a huge impact on what you earn as a web designer. That is to say, web designers with several years of experience are likely to earn higher than their counterparts who have not been in the industry long enough.
Furthermore, Glassdoor points out that as a web designer with one year or less experience, your salary is likely to range from $50,000 to $71,000. Of course, this depends on the employer, the type of website you are working on, and how many hours you work per day. Simply put, the more demanding the job, the higher wages you are likely to get.
Wondering what you can earn as a web designer? Find out immediately with the Randstad salary checker! You can easily see what the average salary of a web designer is.
type of web designers
In tech, some positions have similar responsibilities as web designers. They include:
- ux designer whose responsibility is to create products that are intuitive, usable, and accessible
- visual designer who is responsible for making backgrounds, icons, and buttons visually appealing
- front-end web developer who works on the client side of websites but with more attention to the code
- user interface (UI) designer who ensures products are accessible, inclusive, and responsive regardless of the browser you are using them on
- information architect who puts content together in a precise way so you can have an easy time finding them
working as a web designer
If you are wondering what your everyday work life would be like working as a web designer, keep reading to find out. It is worth noting that the responsibilities of a web designer never change regardless of the organization.
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web designer job description
What does a web designer do? As a website designer, your job description is likely to have all of these responsibilities:
- providing support and assistance throughout the website design process
- conceptualizing thoughtful ideas about the website to ensure everything comes out as imagined
- coming up with design plans that you can then share with your clients
- ensuring that you only rely on design best practices to build websites that are in line with the industry’s standards and guidelines
- designing sample pages by focusing on fonts, colors, etc., and presenting them to clients for approval
- improving the website design and constantly carrying out tests to create the best possible UX
- incorporating features and functionalities into websites to ensure they perform as expected
- integrating CMS programs and data feeds of clients into websites
In addition, a web designer also carries out the following tasks on a regular basis:
- using wireframes, prototypes, site maps, process flows, and user flows to communicate design ideas
- optimizing websites for maximum speed and scalability
- working with research and marketing teams to incorporate brand elements into the site
- establishing design guidelines, best practices, and standards, potentially in a style guide document
- making sure the website works well on all devices, including tablet, mobile, and desktop
- working with a web development team and back-end developers to ensure web and app logic is integrated properly
- coming up with visual imagery for websites and making sure they meet the client’s branding demands
Despite the above numerous responsibilities, it is still worth noting that the exact duties of a website designer vary from one job to another.
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web designer work environment
As a web designer, you can work in an office, at home, or in a combination of the two since most of the tools you are bound to use are digital. Ideally, where you work as a website designer depends on the agreement between you and your employer.
Additionally, there are instances where you will have to work onsite, such as when meeting with a back-end web developer or a web development team to integrate web and app logic properly. You can carry out your duties remotely when they do not require that you work with a team.
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who are your colleagues?
Since the tasks you do as a web designer require that you work with other personnel, you will find yourself working closely with software engineers, content creators, product managers, and web developers. You need this group of individuals to create eye-catching products that make clients happy.
You are also likely to work with the marketing and sales team, executive-level management, and quality assurance teams. Simply put, web design is a job that requires collaborations with several departments in an organization for its objectives to be met.
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work schedule
The tech industry is ever-changing; hence, there is a lot to learn as a web designer. Besides, it is worth mentioning that the challenges you face are likely to vary and may require different skills to overcome; this means your work schedule may vary, depending on the task you are handling.
For example, in instances where clients or employers have urgent needs, you are likely to work overtime to ensure you do not inconvenience them in any way. Furthermore, as a web designer, you must be ready to work on weekends and holidays for the same aforementioned reasons.
If you work for a particular company, your work schedule is likely to be full-time, which translates to 40 hours a week. The intensity of the projects you are hired for is also likely to impact your work schedule. For instance, comprehensive web design projects for larger organizations are likely to take more hours to accomplish whereas less comprehensive design projects for individuals or smaller companies are likely to take fewer hours.
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job outlook for web designer
A report released by the U.S. Bureau of Labor Statistics (BLS) shows that the growth projection of website design is 23% from 2021 – 2031. The report goes further to clarify that this growth projection is faster than the average for all occupations, which is unsurprising, considering that the number of websites created every day keeps rising.
Going by this information, it is safe to say that being a web designer is a stable job that will keep getting better. The demand for web designers is likely to keep rising, as companies would like you to carry out the following related job roles:
- build websites that are easy to understand
- adhere to design standards and specifications
- use programming knowledge to improve websites
- work with SEO specialists to improve website performance
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benefits of working for randstad as a web designer
Working through Randstad offers you a range of benefits:
- being paid weekly
- flexibility
- always a contact person you can fall back on and ask for help from
- many training opportunities
- a range of jobs in your area
Want a permanent contract? But you wonder why it would be interesting for you to work with a staffing company? A temporary job as a web designer is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too!
web designer skills and education
According to the BLS, most web designers have a bachelor’s degree in web design or related fields. A bachelor’s degree in web design focuses on design skills and layout principles. The degree is often taught alongside technical programs, like Adobe programs.
You may also go for a bachelor’s degree in computer science to enter this job field. Most experts recommend this degree because it offers several skills, including design work, problem-solving abilities, and computing skills.
While a four-year bachelor’s degree may be enough to secure a job as a web designer, it is advisable that you explore certification programs if possible. That is because some companies prefer candidates with relevant and up-to-date industry certificates. These include Google UX Design Professional Certificate, UI/UX Design Specialization Certificate, and Responsive Website Development & Design Specialization.
These certificates help you build job-ready skills, such as:
- wireframing
- prototyping
- best practices to create an easy-to-understand website
- ui/ux development process
- skill to build a responsive website with built-in multi-user experiences
If you are unable to explore a certificate program, you can consider taking a course that can help you sharpen your web design skills.
skills and competencies
The last decade has seen the demand for web designers rise since most businesses are moving online. However, the increase in demand has come at a cost in the sense that most companies now prefer candidates who are masters of several coding languages, understand graphic design, and are able to execute digital strategy properly.
That said, the following are some of the skills you must have as a website designer:
- HyperText Markup Language (HTML)
- Cascading Style Sheets (CSS)
- JavaScript
- Content Management Systems (CMS)
The following are additional skills necessary in your job as a web designer:
- web server management
- responsive design
- ui and ux
- graphic design
- color theory
As a web designer, you must also have soft skills to help you execute your digital design plans successfully and with the utmost precision. These soft skills include:
- communication skills
- setting up projects
- critical thinking skills
- interpersonal skills
- patience
- being able to receive feedback
- project management
FAQs about working as a web designer
Here, you will find answers to the most frequently asked questions about web designers.
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what things should a web designer know?
A web designer may be a lucrative and promising job. However, a four-year bachelor’s degree alone may not be enough if you want to be successful in this job field. That said, it is important to have both technical skills and soft skills, as seen above.
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what challenges are web designers likely to face?
As a web designer, you are likely to be faced with many different challenges, depending on the size and nature of the task. Some of the common challenges you are likely to run into include:
- ensuring the website is easy to access
- balancing functionality and aesthetics
- ensuring the website is easy to navigate
- designing the website such that visitors appreciate using it
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what tools do website designers rely on to perform their duties?
As a website designer, you should be familiar with the following tools:
- WordPress
- Squarespace
- InVision Studio
- Photoshop
- Sigma
- Sketch
- ProofHub
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what is the difference between a web developer and a web designer?
The terms “web designers” and “web developers” are often used interchangeably. However, they are completely different based on roles. For instance, a web designer focuses on the look and feel of a website. On the other hand, a web developer uses the code to make a website work.
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do I have to know coding to be a web designer?
As a web designer, you are highly unlikely to deal with code; hence, the knowledge of coding may be unnecessary. However, companies have been having higher expectations to the extent that they prefer candidates who understand coding to some extent. It is, therefore, recommended that you take a course that sharpens your skills in coding.
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how do I find a job as a web designer?
Applying for a web designer job is easy create a Randstad profile and search our web designer jobs for vacancies in your area. Then simply send us your CV. If you do not have a resume, no worries. Just check out our resume builder. This state of the art tool will help you to create your own resume. Need help with your application? Check out all our job-hunting tips!