how to write a cover letter that gets you an interview.

You've refined your resume to perfection, but your job application is only half done. Mastering how to write a cover letter that gets you an interview is the key to landing your dream job opportunity.

Many applicants don’t bother with cover letters, thinking that potential employers will never read them. One survey found that only 35 percent of candidates attach a cover letter to their application when the job ad says “cover letter optional.” What’s more, just 38 percent submit a cover letter when the ad says “cover letter required.”

Why have cover letters fallen out of favour? One reason is that there are contradictory statements out there about their value.

You can bounce from one article that says “cover letters are an essential piece of your job hunt” to another that proclaims “cover letters are a relic of the past.”

So which is it? Are cover letters actually worth including?

The short answer: yes.

The long answer: though not all hiring managers read them initially, a cover letter becomes more important as the candidate pool shrinks.

When it comes down to the final contenders, the candidate who submitted a cover letter often appears more passionate and invested.

So yes, there’s still value in cover letters.

Writing a good cover letter doesn’t have to be painful if you follow this simple blueprint.

the greeting: personalize it for the job

The greeting is an often-overlooked opportunity. Ditch outdated options like “To whom it may concern,” “Dear Sir or Madam”  or “Dear Hiring Manager.”

Instead, invest a few minutes in researching the hiring manager's name. A personalized greeting makes a significant difference.

If you can’t find a name, address it to “[company name] Hiring Manager.” This alternative still shows you've made an effort.

Go further: everything you need to know about addressing a cover letter

the intro: why do you want this job?

Begin your cover letter by introducing yourself (briefly!) and explaining why you’re applying for this particular job.

You have limited space, so showcase your fit and your enthusiasm. Don’t waste it with pleasantries or rambling about yourself.

Immediately state:

• Your relevant background.
• Why you're drawn to the [job title] position at [company name].

Including the job title and company name demonstrates you've tailored your application. Hiring managers can easily spot generic cover letters.

Personalization is key. At the very least, customize this section for each application.

Before writing, review the job description to ensure your cover letter addresses the position's specific requirements.

Read more: what do recruiters really look for in a cover letter?

the body: how are you qualified?

In this section, give more detail on your qualifications, highlighting relevant experience and skills. For example, if you’re applying for an accounting role, describe your experience in accounting positions and proficiency in financial software.

Keep it conversational and engaging. Avoid listing every previous job — instead, focus on how your experience prepares you for this specific position.

Paint a picture; being creative or entertaining will help you stand out.

Aim for one or two paragraphs at the most here. Hiring managers have a lot of cover letters and resumes to get through.

Effective tips:

• Show, don't tell: illustrate your skills through specific examples.
• Focus on relevance: tailor your experience to the job requirements.
• Brevity is key: convey more in less space.

conclusion: thanks and follow up

You’re almost done! The closing paragraph of your cover letter should thank the hiring manager for their time and provide any additional contact information.

For instance, if you have a digital portfolio, include a link, or an email address for them to reach out to you — just make sure it’s short and easy to type.

Cover letters are often printed out and this makes it easy to find. If your portfolio link is lengthy or complex, offer to share it via email instead.

Also, let the hiring manager know you’ll be following up with a phone call or email.

This demonstrates your interest in the role. Just don’t forget to make good on your promise!

Sign off with your name and you’re done! Now that wasn’t too bad, was it?

additional tips on how to write a cover letter that gets you an interview

• Personalization goes a long way. Get specific about the job, company and how your qualifications make you a perfect fit.
• Under no circumstances should your cover letter exceed one page. If it runs onto two pages, edit ruthlessly.
• Brevity is essential. If you can say something with one word versus three, do it. Hiring managers are busy and will give your cover letter limited attention.
• Don’t try to sound smarter than you are. Avoid using extravagant words if you don’t know exactly what they mean. Better to be clear than to misuse a word and look foolish.
• Finally, be creative. Hiring managers read a lot of cover letters. If you can make yours a little different, go for it! Standing out from the crowd is a valuable skill.

Remember, the ultimate goal is to craft a compelling cover letter that puts you in front of hiring managers. By learning how to write a cover letter that gets you an interview, you'll significantly boost your job prospects.