As a Field Marketing Manager you will lead the development of sophisticated, results-driven marketing plans that align with national objectives while addressing the specific needs of local markets. This role requires an innovative, data-driven marketer capable of delivering high-impact results in a fast-paced, client-focused environment.
Randstad has adopted a hybrid work model that balances flexibility with in-person collaboration. You’ll have the option to work remotely up to two days a week, offering a blend of remote flexibility and office engagement.
What you get to do:
Revenue Growth and Demand Generation:
- Drive marketing initiatives that directly contribute to revenue generation, with a focus on increasing market penetration, brand visibility, client and job seeker engagement.
- Collaborate with sales leadership to develop demand generation and field marketing strategies that support pipeline growth and deliver high-quality leads.
- Leverage insights and analytics to identify growth opportunities, optimize marketing spend, and ensure alignment with business growth objectives.
Campaign Creation and Execution:
- Support the development of global and national campaigns and execute US focused complex, multi-channel marketing plans, including ABM, digital, events, and content marketing, ensuring alignment with sales strategies and regional market demands.
- Ensure all campaigns are data-driven, optimized for performance, and contribute to measurable outcomes such as lead generation, customer acquisition, job seeker acquisition, and client retention.
Sales Enablement and Strategic Guidance:
- Foster a close partnership with the sales organization. Provide sales teams with marketing collateral, sales presentations, and training materials to enhance client engagement and drive sales cycle acceleration.
- Serve as a marketing expert, providing strategic guidance and real-time marketing insights that empower sales teams to deepen client relationships, enhance engagement, and close deals faster. Ensure the seamless integration of marketing strategies into the sales process.
Client-Centric Events and Thought Leadership:
- Plan and execute high-impact client events, workshops, and roundtables that foster engagement with key clients and prospects.
- Ensure events are thoughtfully designed to align with regional market needs and overall marketing and sales strategies, offering guidance to ensure successful implementation.
What you need to bring:
Required:
- Bachelor’s degree in Marketing, Business, or a related field.
- 6+ years of experience in field marketing, demand generation, or B2B marketing.
- Expertise in developing and executing multi-channel campaigns, including ABM, digital marketing, and event-based strategies.
- Proven success in aligning marketing strategies with sales objectives to achieve measurable business outcomes and drive revenue.
- A strategic, data-driven mindset, with the ability to leverage insights and analytics to optimize campaigns and deliver ROI.
Preferred:
- Previous experience in Staffing preferred.
- Proficiency in marketing automation tools, CRM platforms, and data-driven marketing technologies preferably HubSpot, Salesforce, and Bynder.
This job posting is open for 4 weeks.
Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate's total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.
In addition, Randstad, the largest global staffing leader, offers rich learning, professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases.
We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.
