The Marketing Business Partner (MBP) serves as the primary liaison between Marketing and the business, ensuring close alignment with field leaders and industry group heads to achieve maximum results. This role is responsible for gathering market insights, client challenges, and business priorities to inform marketing strategies and campaign development. The MBP also oversees the rollout, adoption, and effectiveness of marketing initiatives within their assigned lines of business.
This role requires a savvy leader with a deep understanding of the staffing and solutions space who is committed to driving measurable business impact. Strong relationship-building and communication skills are essential for success in this highly-collaborative role.
What you get to do:
- Act as a trusted advisor and strategic partner to business unit leaders, industry group heads and other stakeholders, ensuring marketing strategies align with overall business goals.
- Provide timely insights on market trends, competitive landscape, and client pain points to help shape marketing initiatives.
- Serve as the voice of the business within Marketing, advocating for the unique needs and challenges of field leaders.
- Identify opportunities for marketing to support service(s) expansion, product launches and/or client retention efforts.
- Collaborate with the Marketing team to develop targeted campaigns that address business priorities and drive lead generation.
- Translate business objectives into actionable marketing strategies, ensuring measurable impact.
- Provide input on content, messaging, and creative assets to ensure relevance and effectiveness.
- Lead the deployment of marketing campaigns across assigned business units, ensuring field teams are equipped with the right tools and training.
- Facilitate adoption through training sessions, toolkits, and ongoing support.
- Monitor campaign performance, gathering feedback from field teams to optimize future initiatives.
- Identify best practices and share success stories across business units to encourage participation and engagement.
- Track key performance indicators (KPIs) to assess campaign effectiveness and drive continuous improvement.
- Partner with sales teams to ensure marketing-generated leads are followed up on effectively.
- Provide regular reports and insights to both Marketing and business leaders on campaign impact and areas for enhancement.
What you need to bring:
- Knowledge of marketing operations frameworks and methodologies.
- Understanding of industry trends and how to apply them to improve marketing effectiveness.
- Innovative mindset with a passion for new technology tools.
- Knowledge of customer experience strategies and how to enhance the customer journey through marketing touchpoints.
- Understanding of the role of marketing in delivering a seamless customer experience across all channels.
- Highly organized with the ability to multitask effectively in a fast-paced, deadline-driven environment.
- Strong command of the English language, including excellent verbal and written communication skills.
- Advance working knowledge of MS Office and Google Workspace..
- Data-driven mindset with the ability to measure and report on marketing impact
- Proficiency using Google mail, calendaring and shared drives
- Bachelor’s degree, preferably in marketing, communications, business or related field;
- 5+ years of professional-level experience required; 7+ years in a marketing role, with at least 5 years in a leadership role.
- Proven track record in campaign execution, training and adoption strategies.
- Excellent communication and project management skills with the ability to translate business needs into marketing strategies.
- Experience collaborating with senior executives and cross-functional teams.
- Strong ability to build relationships and influence cross-functional teams.
- Experience in the staffing or professional services industry is a plus.
This job posting is open for 4 weeks.
Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate's total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent.
In addition, Randstad, the largest global staffing leader, offers rich learning, professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad is proud to be included in the prestigious "America's Best Employers for Women 2024" list. Randstad US has also been recognized as a 2024 Leading Disability Employer by the National Organization on Disability (NOD). At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.
