About The Role As a Product Marketing Manager, you are a team player who leads by example. You approach problems with a growth and performance mindset while incorporating your storytelling talent to ensure a successful campaign or product launch. You collaborate with marketing, product management, operations, engineering, and creative teams to assist employees in discovering improved tools and solutions to achieve financial independence. You will engage in national-scale GTM launches and agile operational tests to aid in the development and scaling of in-app products and new pay model initiatives. You’ll support strategic product marketing initiatives that drive awareness, adoption, and excitement of existing pay, financial, and experience products for customers, resulting in outsized impact for them and our business. You’ll leverage in-app, owned, and earned channels to grow product usage, measure impact, and drive awareness for these initiatives. You’ll collaborate with research teams, such as UXR and Audience Insights, to identify and synthesize customer needs, trends, and early opportunities for us to explore.
salary: $45 - $50 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors
Responsibilities
You’re Excited About This Opportunity Because You Will...
1. Drive 0-1 development and strategic bets for new fintech business
cases/products.
● Help set and execute business KPIs for zero-to-one initiatives.
● Inform key learnings and develop plans to tackle opportunities for future
growth.
● Partner with Product, Engineering, and Analytics to develop DoorDash's
next financial services offerings.
2. Own go-to-market strategy and execution.
● Develop and execute launch plans for new products
● Drive adoption and satisfaction metrics
● Lead marketing experiments for new offerings that Dashers value and
adopt.
3. Drive customer research and insights:
● Partner with research on qualitative user studies
● Analyze quantitative metrics to identify marketing opportunities
● Iterate on messaging and positioning that communicate product value to
our users
● Translate findings into product and marketing recommendations
4. Execute marketing campaigns and testing:
● Create content and messaging
● Manage in-app and email campaigns
● Coordinate cross-functional partners
● Report results to leadership
5. Cross-functional leadership:
● Participate in weekly business reviews
● Drive data-based recommendations
● Align with Product, Brand, CRM, and Operations
Skills
Qualifications
Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance.
Qualified applicants in the unincorporated areas of Los Angeles County with criminal histories will be considered for employment in accordance with the Los Angeles County's Fair Chance Ordinance for Employers.
We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
