marketing audience lead.

Randstad is supporting a large financial firm who is looking to hire a Marketing Audience Lead to join their team. The hiring manager is looking for a Marketing Professional who understands the full-funnel marketing experience to ensure successful partnership with a cross-functional team including media, designers, writers, and copy editors. This individual will need to specialize in customer acquisition to engage with a new audience.  If you or anyone in your network could benefit from this opportunity, please consider applying today!

salary: $68.99 - $69 per hour
shift: First
work hours: 8 AM - 5 PM
education: Bachelors

Responsibilities

• Establishes the business priorities for the audience by working with client segment teams, business groups, and senior leaders.
• Defines the business problem by partnering with senior leaders (as appropriate) to develop the situation assessment, identify business opportunities to crisply define the problem to solve. A solid understanding of our industry, business model and competitive positioning is required to achieve this.
• Develops and implements the overall marketing strategy for the target audience to achieve the desired change in audience behavior or attitudes.
• Partners with marketing research, sales and product teams to develop powerful audience insights that drive the achievement of business objectives.
• Translates business opportunity into marketing actions by developing the marketing brief from which the go-to-market plan will be developed.




Skills

Vendor Management

Marketing Research

Marketing

B2B

Customer Acquisition

Qualifications

Years of experience: 7 years

Experience level: Experienced

Randstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad.

Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).

This posting is open for thirty (30) days.