100% remote
Top Digital Agency
Contract/potential to convert to FTE
As our Freelance Director, Experience Orchestration, you'll translate customer insights and business requirements into sophisticated, data-driven contact strategies, leveraging automation and digital platforms using Salesforce Marketing Cloud. You'll lead the planning and guide the delivery of these strategies to ensure exceptional customer experiences and drive business outcomes for our clients. You'll be a key player in bridging customer understanding and actionable orchestration, collaborating closely with Experience Strategists, Experience and UI Designers, Copywriters, Technical Architects, Data Analysts and related talent. Responsibilities include: ? Experience Orchestration Strategy & Design ? Orchestrate sophisticated, data-driven contact strategies that guide customers through personalized journeys across channels, emphasizing email but with an eye to omnichannel, ensuring each interaction is relevant, engaging, and aligned with the overall customer experience vision and brand guidelines.
? Collaborate with Experience Strategists and Designers on contact strategy recommendations, and craft the creative brief to drive design and copy. ? Ensure contact strategies reflect a brand's overall customer experience vision and promise.
? Cross-Functional Collaboration & Solutioning ? Bridge experience strategy, design, and technical implementation, collaborating closely with cross-functional teams to ensure solutions are feasible, effectively leverage data, and seamlessly integrate within the existing technology ecosystem (Salesforce Marketing Cloud). ? Collaborate with data analysts to identify segmentation, personalization, and optimization opportunities. ? Communicate contact strategy requirements to technology partners, collaborating with them to identify any constraints and alternative opportunities - ultimately partnering to ensure seamless integration and execution of the solution. ? Partner with Experience Designers to ensure that experiences are thoughtfully crafted and appropriately tuned to individual customer needs and preferences, striking the right balance between personalization and privacy
Qualifications: ? 7-10 years of experience in omnichannel marketing, marketing automation, CRM, or a related field within a consulting or agency setting. ? Proven ability to translate customer insights and business requirements into actionable 1:1 contact strategies. ? Applied understanding of quantitative data and how to leverage it for customer segmentation, predictive analytics, and real-time decisioning. ? A strong foundation in marketing automation and CRM best practices, complemented by intellectual curiosity and a willingness to explore and apply new and emerging technologies. ? Experience collaborating with cross-functional teams, including Experience Strategists, Designers, Technical Architects, Data Analysts, Business Analysts and related roles. ? 5+ years of hands-on experience with Salesforce Marketing Cloud, with specific expertise in Marketing Cloud Personalization, and additional modules such as Journey Builder, Email Studio, and Automation Studio ? Experience with other Salesforce clouds (Sales, Service, Experience) and Veeva CRM is a plus. ? Knowledge of data privacy regulations and best practices (e.g., GDPR, CCPA, CAN-SPAM) and their application to marketing campaigns and contact strategies. ? A nuanced understanding of personalization, with the ability to balance the value of personalized interactions with customer privacy and ethical considerations, while addressing feasibility and technical constraints
Familiarity with content strategy principles is helpful, including taxonomy and content modeling, to ensure consistency, relevance, and effectiveness across customer touchpoints. ? Excellent communication and presentation skills, with the ability to adapt communication style to different audiences. ? strong analytical and problem-solving skills, with a data-driven approach to decision-making. ? Passion for delivering exceptional customer experiences and driving business results. ? Bachelor's degree in Marketing, Business, or a related field.
location: CHICAGO, Illinois
job type: Contract
salary: $85 - 94 per hour
work hours: 8am to 4pm
education: Bachelors
responsibilities:
? Experience Orchestration Strategy & Design ? Orchestrate sophisticated, data-driven contact strategies that guide customers through personalized journeys across channels, emphasizing email but with an eye to omnichannel, ensuring each interaction is relevant, engaging, and aligned with the overall customer experience vision and brand guidelines.
? Collaborate with Experience Strategists and Designers on contact strategy recommendations, and craft the creative brief to drive design and copy. ? Ensure contact strategies reflect a brand's overall customer experience vision and promise.
? Cross-Functional Collaboration & Solutioning ? Bridge experience strategy, design, and technical implementation, collaborating closely with cross-functional teams to ensure solutions are feasible, effectively leverage data, and seamlessly integrate within the existing technology ecosystem (Salesforce Marketing Cloud). ? Collaborate with data analysts to identify segmentation, personalization, and optimization opportunities. ? Communicate contact strategy requirements to technology partners, collaborating with them to identify any constraints and alternative opportunities - ultimately partnering to ensure seamless integration and execution of the solution. ? Partner with Experience Designers to ensure that experiences are thoughtfully crafted and appropriately tuned to individual customer needs and preferences, striking the right balance between personalization and privacy.
qualifications:
- Experience level: Experienced
- Minimum 7 years of experience
- Education: Bachelors (required)
skills:
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).
This posting is open for thirty (30) days.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
