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everything you need to know about being a sales manager.
Sales managers are expected to be able to perform all the duties of a sales representative while also leading a team. Your daily tasks will depend on company priorities and the current sales campaign you are executing. Sales managers must continuously stay at the top of their game to not only perform their duties as expected, but also to inspire those around them. Therefore, it is common for sales manager job candidates to have a diverse skill set in the areas of sales, marketing, communications, public speaking, management and technology.
average sales manager salaries in the U.S.
As a sales manager, you have a great earning potential, especially if you have the ability to get the most out of your sales reps. How much you will make annually will depend on a number of factors such as where you work, the pay structure of your company and the type of sales management position you hold. Often your annual salary will be a mix of incentive bonus and sales commission in addition to the base salary.
Sales manager salaries are higher than their sales representative counterparts due to the managerial responsibilities they hold. Still, there is no baseline for income, as sales managers in one field, such as healthcare, may have far different median salaries than those in another field, such as IT.
As a sales manager, you can make about $57,000 per year to start and between $78,000 and $94,000 with five years of experience.
what sales managers jobs entail
Because of their mid-level roles, they should anticipate being required to supervise those under their commands. This can lead to a higher level of stress due to the responsibility. Yet it can also be exhilarating for the sales manager job candidate who wishes to move to the next level in terms of a career path.
Your work hours can vary, and some roles involve working evenings or weekends. Sales manager jobs typically report to C-level executives, such as the VP of Sales and Marketing, or the CEO.
your day-to-day tasks
In general, sales managers will be required to:
- Prospect for clients (sometimes in a specific territory), contact those clients, achieve financial targets, close clients, upsell and cross-sell clients (as necessary).
- Implement new best practices strategies in terms of selling.
- Recruit new hires for their sales team. This can involve screening job information, conducting interviews, negotiating salaries with preferred candidates, training new hires and assessing new hires’ progress.
- Coach and train sales reps.
- Generate sales reports and assess performance.
- Make adjustments to the current sales process and campaign.
- Report to senior sales managers.
All responsibilities of sales managers involve the use of problem solving skills and customer service abilities.
where you can work
Sales managers can work in any city and in any industry across the U.S.. All companies that offer products and services require sales professionals to sell their goods and services to other businesses and to consumers. Expect more opportunities in larger cities and regions with a high presence of sales activity.
what you bring to the table
Here are some of the skills you will need to be a successful sales manager:
- strong sales skills
- an expert motivator, coach, mentor and trainer
- strong business and technology acumen
- the ability to communicate effectively and efficiently
- strong listening skills — the ability to understand people from multiple perspectives
- strong interpersonal skills
- high attention to detail
- organizational and planning skills
- the ability to stay cool under pressure
training and certifications
Though some sales manager positions only require a high school degree (or equivalent), as well as a certain amount of experience, there are also many companies that prefer to hire sales managers with university degrees. This is dependent upon the field in which the sales manager will be working. A university or college degree in business, communications or other related fields is an asset.
Most sales managers need to have at least one to two years of sales experience before they are considered ready for a supervisory position. Additionally, they must show a proven record of their customer service, business development, recruitment and organizational skills acumen.
where your career is headed
Every sized company needs sales representatives, and those with a sales team need a sales manager at the helm. There is no expectation that sales manager jobs will wane any time in the near future. There are lots of opportunities for sales managers to pursue. As a regional sales manager, you can move up to positions such as national sales manager, operations manager, business development manager and sales director.
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