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about
everything you need to know about technical SEO specialists.
Technical SEO specialists help companies improve their Google search rankings and online presence. You will focus on the technical side of SEO strategy for the website you work on. You will make sure the website has quick page load speeds, and ensure all code and back end functionality is optimized and in accordance with Google guidelines. You will work collaboratively with other SEO professionals, copywriters and the marketing team. It’s vital you stay up to date with the latest SEO developments and implement them while looking for innovative ways to get an edge over your competitors.
average technical SEO specialist salaries in the U.S.
Technical SEO specialist salaries will range depending on experience and location.. The salary range starts at $52,000. You can make more than $80,000 per year. Factors such as performance bonuses and other incentives can boost your yearly earnings. Experience has a significant impact on your earning potential. Many SEO specialists do freelance projects to increase their income.
what technical SEO specialist jobs entail
Technical SEO specialists work in an office setting. You will spend most of your time working on a computer and in strategy meetings with marketers. Office hours vary from company to company. Expect to work overtime and some weekends to meet project deadlines or to troubleshoot SEO issues. In most cases, you will report to an SEO or marketing manager.
your day-to-day tasks
Here are some of the tasks you can expect to be included in your job description:
- Review and monitor technical SEO components.
- Implement the technical side of SEO strategies.
- Analyze and adjust SEO campaigns.
- Conduct competitor research.
- Troubleshoot coding and technical SEO issues that could be impacting search rankings.
- Monitor website search rankings.
- Stay up to date with the latest Google updates and make website changes accordingly.
- Work collaboratively with other SEOs and marketers on strategy.
where you can work
Technical SEO specialists are required by companies of all sizes and in all industries that want to compete and improve their online presence. You can work full time for a large company, or work for an SEO or marketing agency and represent a number of clients. Jobs are commonly found in California, Texas, New York and many other states. The opportunity to work remotely is also a possibility.
what you bring to the table
Technical SEO experts have a vast and detailed skill set. You need to understand how your role fits into the bigger picture while being able to focus on the technical side of SEO. Here are some of the skills hiring companies are looking for in a technical SEO specialist:
- an expert understanding of SEO best practices
- strong coding skills
- experience and knowledge of all facets of digital marketing
- excellent troubleshooting and problem solving skills
- the ability to work in stressful situations and under tight deadlines
- experience with marketing analytics
- experience working with a variety of CMS and eCommerce platforms
- graphic design and copywriting skills
- experience with Google AdWords and PPC
- email marketing, social media and web design skills
training and certifications
Even though there are no formal education requirements for SEO roles, most hiring companies prefer candidates to have a bachelor’s degree in a related field such as marketing, computer science or equivalent. Having certification for coding languages, with Google products and other marketing tools is an asset. Most companies are seeking candidates with a track record of success in SEO.
where your career is headed
SEO as an industry is still in its infancy and it continues to evolve. This makes predicting a technical SEO specialist’s career path difficult. Many will continue to work as technical specialists, and others will branch out into related SEO roles to support marketing initiatives. One unique aspect of this industry is you have the opportunity to freelance, work as a contractor or even start a SEO agency.
Are you looking for work as a technical SEO specialist? Contact Randstad USA today to learn more about the newest jobs to be posted in your area.
Does your team need a technical SEO specialist? We can help you find a professional who has all the credentials you are seeking. Contact us today to boost your recruiting efforts.