marketing director

Randstad is the world’s leading talent company and a partner of choice to clients. As the Marketing Director for the Randstad Talent Platform-the Randstad App, you will be responsible for developing and executing marketing strategies that drive user acquisition, engagement, and retention for our digital talent platform. With a focus on e-commerce principles, you will design campaigns that enhance the platform’s visibility, promote its unique value proposition, and expand its reach among clients and talent. This role requires a data-driven, creative marketer with a strong background in digital marketing, e-commerce, and audience engagement, who thrives in a fast-paced, tech-driven environment. In this role, you will report to the SVP, Marketing for the North American Market. Randstad has embraced a hybrid work model that balances flexibility with in-person collaboration. You’ll have the option to work remotely up to three days a week, providing a mix of remote flexibility and office engagement.   What you get to do: Marketing Strategy and Campaign Development: Design and implement a comprehensive marketing strategy to drive awareness, engagement, and user adoption of the Randstad Talent Platform. Develop integrated campaigns that showcase the platform’s benefits to both talent and clients, applying e-commerce best practices to optimize reach and engagement. User Acquisition and Engagement: Create targeted acquisition campaigns that drive new user sign-ups, leveraging digital channels, social media, paid search, email marketing, and content marketing. Collaborate with the sales and customer success teams to design lifecycle marketing strategies that enhance user engagement, retention, and conversion. E-Commerce and Conversion Optimization: Apply e-commerce techniques to optimize the marketing funnel, including user journey mapping, conversion rate optimization, and personalized content. Use A/B testing, data analytics, and customer insights to refine campaign messaging, landing pages, and calls to action, maximizing platform adoption and revenue generation. Cross-Functional Collaboration and Integration: Partner with product teams to align marketing efforts with platform features, updates, and user experience enhancements, ensuring cohesive messaging and positioning. Work closely with the digital marketing, content, and field marketing teams to deliver consistent, impactful campaigns that highlight the platform’s value across touchpoints. Performance Analysis and Data-Driven Insights: Define and track KPIs to assess the effectiveness of marketing efforts, adjusting strategies based on data insights to meet or exceed targets for user acquisition, engagement, and retention. Analyze user behavior and campaign performance, using insights to continuously improve targeting, messaging, and tactics. Competitive Analysis and Market Positioning: Conduct ongoing competitive research and market analysis to position the Randstad Talent Platform as a leader in the talent marketplace. Identify emerging trends and opportunities in digital talent platforms and e-commerce to refine messaging and stay ahead of competitors. Team Leadership and Development: Lead and mentor a team of marketing professionals, fostering a culture of innovation, collaboration, and performance. Guide the team in executing high-impact campaigns, ensuring alignment with the overall strategy and business objectives. What you need to bring: Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred. 8+ years of experience in digital marketing, with a strong background in e-commerce, B2B marketing, and/or digital platform marketing. Proven track record of developing and executing marketing strategies that drive user acquisition, engagement, and revenue growth. Experience with e-commerce best practices, including conversion rate optimization, digital user journeys, and data-driven campaign management. Strong analytical skills and proficiency in marketing analytics tools to measure performance, gather insights, and inform strategic decisions. Excellent communication and leadership skills, with experience managing cross-functional teams and collaborating with multiple departments. A proactive, results-oriented approach with the ability to thrive in a fast-paced, high-growth environment. This job posting is open for 4 weeks. Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate’s total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent. In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases. We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.  

Join our clients team! They are an engineering and industrial services company looking for a skilled and dynamic Marketing Manager to help drive our brand forward. This role requires a strategic thinker who can manage multiple projects and work collaboratively across departments to create and implement effective marketing strategies. Job Description: As a Marketing Manager, you will develop and execute digital marketing initiatives, optimize paid media strategies, and collaborate with sales and cross-functional teams to expand brand reach. Your role will include campaign analysis, content curation for digital and social media platforms, and copywriting with SEO best practices. This is an exciting opportunity for a highly motivated, detail-oriented marketing professional to contribute to our growth.salary: $80,000 - $100,000 per yearshift: Firstwork hours: 8 AM - 5 PMeducation: BachelorsResponsibilities Bachelor's degree in Marketing or a related field preferred. 3–5 years of marketing experience within an engineering or industrial services environment; SEO and PPC knowledge a plus. Business acumen with a strategic mindset and solid operational experience. Proficiency in Google Analytics, Microsoft Office Suite (Word, PowerPoint, Excel), Adobe Photoshop, social media platforms, and project management tools. Ability to manage multiple projects independently and collaboratively across cross-functional teams to execute strategic initiatives. Regular collaboration with sales and other departments to support marketing objectives. Creative thinker with a focus on expanding brand reach. Skilled in copywriting, with an emphasis on SEO best practices and brand alignment. Experience in optimizing paid media and managing ad budgets. Self-starter with a hands-on, entrepreneurial approach, capable of working autonomously. Highly motivated, detail-oriented, and able to effectively manage time to meet deadlines. Deep knowledge of digital and social media platforms, with expertise in content curation. Strategic thinker with the ability to bring fresh ideas. Proficiency in Shopify and Google Analytics required. Familiarity with social media advertising. Skilled in analyzing campaign performance and providing data-driven recommendations. Exceptional written and verbal communication skills. SkillsMarketing ResearchCreating PresentationsHandling Confidential InformationSales/MarketingMarketingPhotoshopCoachingBudgetBusiness operationsGoogle AdWordsIllustratorMarketing CommunicationsLanding PageWebsite DevelopmentQualificationsYears of experience: 5 yearsExperience level: ExperiencedRandstad is a world leader in matching great people with great companies. Our experienced agents will listen carefully to your employment needs and then work diligently to match your skills and qualifications to the right job and company. Whether you're looking for temporary, temporary-to-permanent or permanent opportunities, no one works harder for you than Randstad. Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad offers a comprehensive benefits package, including health, an incentive and recognition program, and 401K contribution (all benefits are based on eligibility).This posting is open for thirty (30) days.

As the Field Marketing Director, you will be a strategic leader responsible for shaping and executing Randstad’s marketing strategy and growth initiatives in the US market. You will lead the development of sophisticated, results-driven marketing plans that align with national objectives while addressing the specific needs of local markets. Collaborating closely with sales teams, you will oversee a team of field marketing professionals and ensure that marketing efforts are seamlessly integrated with sales strategies to drive measurable growth and revenue generation. This role requires an innovative, data-driven leader capable of delivering high-impact results in a fast-paced, client-focused environment. In this role, you will report to the Chief Marketing Officer for North America. Randstad has adopted a hybrid work model that balances flexibility with in-person collaboration. You’ll have the option to work remotely up to two days a week, offering a blend of remote flexibility and office engagement. What you get to do: Sales Partnership and Business Alignment: Marketing & Sales Strategy Development: Lead the development of marketing strategies for Randstad’s Digital Talent Platform, ensuring cohesive alignment between marketing initiatives and sales goals to drive revenue growth. Collaborate Closely with Sales Leadership: Partner with sales leaders to understand business priorities, market dynamics, and client needs, translating these insights into actionable marketing plans that support client acquisition, retention, and revenue generation. Strategic Advisor to Sales Teams: Act as a trusted advisor, providing strategic guidance and real-time marketing insights that empower sales teams to deepen client relationships, enhance engagement, and close deals faster. Strategic Leadership and Team Development: Lead, mentor, and develop a high-performing team of field marketing professionals, ensuring their efforts are aligned with sales goals and overall business objectives. Foster a culture of innovation, continuous improvement, and accountability within the team, driving results through creative, data-driven marketing initiatives. Set clear objectives and performance targets, while providing your team with the tools and guidance needed to execute regional marketing strategies that drive measurable business outcomes. End-to-End Campaign Creation and Execution: Oversee the development and execution of complex, multi-channel marketing campaigns, including ABM, digital, events, and content marketing, ensuring alignment with sales strategies and regional market demands. Ensure all campaigns are data-driven, optimized for performance, and contribute to measurable outcomes such as lead generation, customer acquisition, and client retention. Lead the team in continuously refining marketing tactics based on performance analytics, driving improvements in ROI and business impact. Revenue Growth and Demand Generation: Drive marketing initiatives that directly contribute to revenue generation, with a focus on increasing market penetration, brand visibility, and client engagement. Collaborate with sales leadership to develop demand generation strategies that support pipeline growth and deliver high-quality leads. Leverage insights and analytics to identify growth opportunities, optimize marketing spend, and ensure alignment with business growth objectives. Sales Enablement and Strategic Guidance: Lead the creation and delivery of advanced sales enablement tools, including account insights, content assets, and strategic recommendations, to empower sales teams in winning high-value clients. Ensure a close partnership with the sales organization, providing the team with marketing resources that enhance client engagement and support sales cycle acceleration. Offer high-level consultation to sales teams on account-based marketing (ABM), ensuring the seamless integration of marketing strategies into the sales process. Client-Centric Events and Thought Leadership: Provide strategic direction to your team in the planning and execution of high-impact client events, workshops, and roundtables that foster engagement with key clients and prospects. Ensure events are thoughtfully designed to align with regional market needs and overall marketing and sales strategies, offering guidance to ensure successful implementation. While not directly involved in event creation, lead your team to ensure these initiatives deliver measurable outcomes, such as strengthened client relationships, thought leadership positioning, and business development opportunities. Strategic Partnerships and Sponsorships: Spearhead the development of high-value partnerships and sponsorships that elevate Randstad’s brand presence in key markets and industries. Identify and negotiate strategic partnerships with industry leaders, event organizers, and community initiatives, leveraging these relationships to build brand credibility and expand Randstad’s influence. Oversee the planning and execution of sponsorships for major industry events and conferences, positioning Randstad as a leader in workforce solutions and talent innovation. What you need to bring: Bachelor’s degree in Marketing, Business, or a related field. 10+ years of experience in field marketing, demand generation, or B2B marketing, with a proven track record of leading high-impact marketing initiatives that drive revenue growth. Expertise in developing and executing multi-channel campaigns, including ABM, digital marketing, and event-based strategies. Strong leadership and team management experience, with the ability to inspire and drive performance in a high-paced, results-oriented environment. Proven success in aligning marketing strategies with sales objectives to achieve measurable business outcomes. Exceptional communication, collaboration, and interpersonal skills, with the ability to build strong partnerships with cross-functional teams and stakeholders. Proficiency in marketing automation tools, CRM platforms, and data-driven marketing technologies. A strategic, data-driven mindset, with the ability to leverage insights and analytics to optimize campaigns and deliver ROI. This job posting is open for 4 weeks. Randstad offers competitive pay and bonus structures. Pay offered to a successful candidate will be based on several factors including the candidate’s education, work experience, work location, specific job duties, certifications, etc. Based on eligibility, a successful candidate’s total compensation may include a variable pay plan including bonus(es) and/or commission(s). In setting compensation, Randstad complies with all local wage and hour laws and while the pay range listed above is an annual amount, non-exempt employees will be paid hourly and therefore receive the hourly equivalent. In addition, Randstad, the largest global staffing leader, offers rich learning & professional development opportunities, a 401(k) plan, a stock purchase plan, an employee referral reward program, and comprehensive medical, dental, vision, disability and life insurance to uniquely fit your needs. Randstad also focuses on our employees' overall wellbeing with our award-winning wellness program, employee assistance program, a generous time off policy (including at least 18 paid days off in your first full year, 1 paid volunteer day, and 9 paid holidays), paid parental leave, paid caregiver leave, a health and dependent care flexible spending account, Metlife home and auto insurance offerings, a Metlife legal plan offering, and offers discounts on everything from cell phone plans to car purchases. We are seeking candidates from all backgrounds and demographics and a variety of industries to join our winning team! Randstad proudly ranked as a 2023 DiversityInc Top 50 company, a 2023 Disability Equality Index best place to work for diversity inclusion, and a 2023 Military Friendly Bronze Employer for Veterans. At Randstad, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact hrsupport@randstadusa.com.