job summary: Are you a results-oriented email marketing and automation expert ready to make a significant impact? Join a dynamic and forward-thinking organization in the homebuilding industry, where you'll play a pivotal role in shaping and optimizing their digital marketing initiatives. This is an exceptional opportunity to leverage your deep technical expertise and strategic thinking to empower divisional marketing teams and drive impactful campaign performance. Eligible team members and their dependents can access a comprehensive suite of benefits beyond standard medical, dental, and vision coverage. These include various savings accounts for healthcare and dependent care, ample paid time off for various life events, paid leave options, and multiple insurance plans. A retirement plan with employer matching is also offered, alongside assistance programs for adoption, fitness, education, and travel emergencies. Furthermore, resources like employee assistance programs, counseling, and estate planning services are available, in addition to supplementary discount programs. location: Irvine, California job type: Permanent salary: $83,000 - 108,000 per year work hours: 9am to 5pm education: Bachelors responsibilities: Strategic Optimization: Collaborate with leadership and potentially external partners to architect and implement email marketing best practices, continuously refining campaigns, landing pages, and digital content to maximize user engagement and conversions.Technical Enablement: Serve as a go-to technical resource for division-level marketing teams, expertly troubleshooting automation challenges across campaign workflows, audience segmentation, and triggers to ensure flawless execution.Campaign Innovation & Execution: Spearhead the design, rigorous testing (including A/B testing), and deployment of sophisticated email and automation campaigns, employing advanced audience segmentation and lead scoring methodologies to elevate brand awareness, engagement, and ultimately, conversions.Empowerment & Guidance: Act as a mentor and coach to divisional Digital Marketing Specialists, providing constructive feedback on their email and landing page assets to ensure alignment with overarching business objectives and foster their professional growth.Clear Communication & Collaboration: Effectively communicate program updates and strategic evolutions to diverse digital marketing teams, tailoring your guidance to accommodate varying levels of technical proficiency.Quality Assurance & Compliance: Conduct thorough program audits to guarantee that campaign structure, content, and audience targeting adhere to established best practices, brand guidelines, and relevant regulatory standards.Knowledge Sharing & Documentation: Develop comprehensive documentation, including user-friendly guides and tutorials (potentially in video or presentation formats), to facilitate team adoption of new processes and ensure clarity.Data-Driven Optimization: Meticulously analyze campaign performance against key metrics (e.g., open rates, click-through rates, ROI) and translate these insights into actionable recommendations for enhancing lead nurturing strategies and optimizing channel acquisition.Vendor Collaboration: Partner effectively with external vendors to drive forward automation projects, ensuring timely progress and seamless integration with the organization's broader marketing objectives. #LI-AR2 qualifications: Bachelor's degree in Marketing, Business, or equivalent demonstrable experience.A minimum of 5 years of progressive digital marketing experience, with a strong emphasis on hands-on email marketing and demand generation.Deep proficiency in a leading marketing automation platform such as Adobe Marketo (highly preferred), HubSpot, or Salesforce, including mastery of audience segmentation, lead scoring frameworks, and complex workflow automation.Advanced proficiency in Microsoft Suite, particularly PowerPoint, for the creation of impactful training and presentation materials.Familiarity with digital asset management systems (e.g., Adobe DAM) and creative suites (e.g., Adobe Creative Suite, specifically Photoshop) is a significant plus.Proven ability to diagnose and resolve basic automation issues and a passion for developing innovative personalization strategies. skills: Exceptional communication, interpersonal, and coaching skills, with a natural ability to collaborate effectively with diverse teams.Strong analytical acumen, with the ability to interpret campaign performance data and apply data-driven insights to optimize strategies.Exposure to video platforms, call tracking solutions, or email testing platforms is advantageous.Ability to work onsite in the Irvine, CA area Monday through Thursday, with a remote work option on Fridays. Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Randstad Digital, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Randstad Digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days. Qualified applicants in San Francisco with criminal histories will be considered for employment in accordance with the San Francisco Fair Chance Ordinance. Qualified applicants in the unincorporated areas of Los Angeles County with criminal histories will be considered for employment in accordance with the Los Angeles County's Fair Chance Ordinance for Employers. We will consider for employment all qualified Applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.